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Simple Shoes. Biodegradable Line.
Client: Simple Shoes Agency: JWT In 2010 Simple shoes introduced a new line of 100% Biodegradable shoes. It takes 20 years for this shoes to disappear after they hit the landfill. It takes 1000 years for any other regular shoe do the same. Our concept was simple. 20 is greater than 1000. Concept and Art Direction for JWT New York
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