Client: Voss water
Agency: Addiction NY
In 2012 we wanted VOSS consumers to "look deeper" into the brand and themselves.
We created a series of print ads that will run on LA Magazine. Each print ad was targeted to each issue.
Concept and Art Direction for Addiction NY
"It's Not the city you love, it's the people in it." LA Magazine - Best of LA issue
"Stop and plant the roses." LA Magazine - Charity issue
"Let your inner beauty out." LA Magazine - Fashion issue
"If you are what you eat, make sure you are the best." LA Magazine - Food lover's issue
"Let's look into things instead of looking at them." LA Magazine - Plastic Surgery issue